May 142014
 

Ever met someone with a disability and felt unsure what to say or how to even shake hands? If so, you’re not alone, and British advocacy group Scope is here to help end the awkwardness.

Grey London worked with Scope to create a campaign “based on the insight that most people don’t know how to act around disabled people—which usually doesn’t come from deep-seated prejudice but is due, primarily, to ‘innocent ignorance.'”

Read more:
http://www.adweek.com/adfreak/awkward-around-people-disabilities-these-ads-want-help-157539

– Thanks to AdWeek